Beginning on October 1, 2013, more than 500,000 uninsured Arkansans had a new opportunity to access comprehensive and affordable health coverage through the Affordable Care Act and Arkansas’s Private Option. More than 44,000 people signed up for coverage through the Health Insurance Marketplace during the first open enrollment period from October 1, 2013 to March 31, 2014. As of September 2014, more than 211,000 people had been deemed eligible for coverage through Arkansas’s Private Option. More than 700 assisters were trained and licensed to help consumers enroll in this coverage. These assisters were also tasked with performing outreach to educate consumers about the new options available. Assisters who served consumers during the first open enrollment period gained valuable knowledge about outreach and enrollment best practices.